{"id":367,"date":"2023-07-20T07:54:47","date_gmt":"2023-07-20T05:54:47","guid":{"rendered":"https:\/\/www.globalvillage069.de\/?p=367"},"modified":"2023-07-20T07:54:47","modified_gmt":"2023-07-20T05:54:47","slug":"giovanni-taurone-italien-um-die-ecke-mitten-im-ostend","status":"publish","type":"post","link":"https:\/\/www.globalvillage069.de\/en\/giovanni-taurone-italien-um-die-ecke-mitten-im-ostend\/","title":{"rendered":"Giovanni Taurone &#8211; &#8222;Italien um die Ecke&#8220; mitten im Ostend"},"content":{"rendered":"<div class=\"wp-block-group has-quartary-color has-primary-background-color has-text-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:6px\">\n<p class=\"has-text-align-center has-small-font-size\">Abonniere den Podcast und h\u00f6re diese Folge auf:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/open.spotify.com\/show\/4y8Xd1nKOFM0q73pjUL6se\">Spotify<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/global-village-069-die-welt-zu-hause-in-frankfurt\/id1658634844\">Apple Podcasts<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-primary-color has-text-color wp-element-button\" href=\"#deutsch\">Deutsch<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-primary-color has-text-color wp-element-button\" href=\"#englisch\">English<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-primary-color has-text-color wp-element-button\" href=\"#italienisch\">Italiano<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"deutsch\" class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3a974f8b wp-block-group-is-layout-constrained\" style=\"padding-top:35px;padding-right:35px;padding-bottom:35px;padding-left:35px\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"deutsch\" style=\"margin-top:0px;padding-top:0px\">Deutsch<\/h2>\n\n\n\n<p>\u201eDer Italiener lebt sein Essen und liebt sein Essen\u201c, sagt Giovanni Taurone. Und er muss es wissen: Giovanni betreibt in zweiter Generation das <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> auf der Hanauer Landstra\u00dfe. Me.Ta ist ein Gro\u00df- und Einzelhandel f\u00fcr italienische Lebensmittel und Delikatessen und ist wirklich ein St\u00fcck \u201eItalien um die Ecke\u201c mitten in Frankfurt. In dieser Folge erz\u00e4hlt Giovanni, warum die Geschichte des Gesch\u00e4fts untrennbar mit der Geschichte seiner Familie verkn\u00fcpft ist und warum es ein Luxus ist, in zwei Kulturen aufzuwachsen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vorneweg: Links zu Me.Ta und mehr Italien in Frankfurt<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Me.Ta Website: <a href=\"http:\/\/www.me-ta.de\">www.me-ta.de<\/a><\/li>\n\n\n\n<li>Facebook: <a href=\"http:\/\/www.facebook.com\/metaTaurone\">www.facebook.com\/metaTaurone<\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"http:\/\/www.instagram.com\/meta_italienischer_supermarkt\">www.instagram.com\/meta_italienischer_supermarkt<\/a><\/li>\n\n\n\n<li>Youtube: <a href=\"https:\/\/www.youtube.com\/@Italienschmecktgut\">www.youtube.com\/@Italienschmecktgut<\/a><\/li>\n\n\n\n<li>La Gondola Rossa f\u00fcr eine echt venezianische Gondelfahrt im Westhafen: <a href=\"https:\/\/lagondolarossa.de\/\">https:\/\/lagondolarossa.de\/<\/a><\/li>\n\n\n\n<li>\u201eItalien vor Augen\u201c-Ausstellung im St\u00e4del Museum: <a href=\"http:\/\/www.staedelmuseum.de\/de\/italien-vor-augen\">www.staedelmuseum.de\/de\/italien-vor-augen<\/a><\/li>\n<\/ul>\n\n\n\n<p>Unsere Gespr\u00e4chsthemen in dieser Folge:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00dcber Me.Ta<\/strong><\/h3>\n\n\n\n<p>Das <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> ist ein italienischer Gro\u00df- und Einzelhandel auf der Hanauer Landstra\u00dfe. Das Gesch\u00e4ft wurde 1992 von Giovannis Vater Virgilio Taurone gegr\u00fcndet. Zu dieser Zeit gab es in deutschen Superm\u00e4rkten kein nennenswertes Angebot an italienischen Lebensmitteln, abgesehen von Spaghetti und Tomatensauce. In den letzten 30 Jahren hat sich das Sortiment zwar auch im normalen Einzelhandel stark erweitert. Es ist dennoch kein Vergleich zum Me.Ta. Hier stehen s\u00e4mtliche Regale voll mit original italienischen Delikatessen aus allen Regionen des Landes: vom Wein \u00fcber Salsiccia bis hin zu Tr\u00fcffelspezialit\u00e4ten und Fr\u00fchst\u00fcckskuchen (hierzu sp\u00e4ter mehr). Wo es machbar ist, werden auch individuelle Kundenw\u00fcnsche erf\u00fcllt. Nat\u00fcrlich alles im legalen Bereich, wie Giovanni betont. \ud83d\ude09<\/p>\n\n\n\n<p>Der Name setzt sich zusammen aus \u201eMercato\u201c, dem italienischen Wort f\u00fcr Markt, und \u201eTaurone\u201c, Giovannis Familiennamen. Und nicht nur in dieser Hinsicht ist das Gesch\u00e4ft untrennbar mit der Familie Taurone verkn\u00fcpft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Die Geschichte von Giovannis Eltern<\/strong><\/h3>\n\n\n\n<p>Giovannis Eltern sind mit ihren jeweiligen Familien in den 60er Jahren aus Italien nach Deutschland gekommen. Die Gro\u00dfeltern geh\u00f6rten zu den sogenannten Gastarbeitern, die in ihrer Heimat keine wirtschaftliche Perspektive mehr sahen und dem Ruf aus dem Norden nach Arbeitskr\u00e4ften gefolgt sind. Papa und Mama Taurone wohnten Balkon an Balkon und lernten sich \u00fcber die italienische Community kennen. Giovannis Mutter war damals gerade einmal 13 Jahre alt. &nbsp;<\/p>\n\n\n\n<p>Als junge Erwachsene betrieben sie zun\u00e4chst gemeinsam in Deutschland eine Reinigung. 1980 beschlossen sie allerdings, nach Italien zur\u00fcckzugehen, wo 1982 Giovanni geboren wurde. Sein Vater Virgilio legte schon damals einen gro\u00dfen Gesch\u00e4ftssinn und ein Gesp\u00fcr f\u00fcr die Bed\u00fcrfnisse seiner Kundschaft an den Tag. Er verkaufte an einer vielbefahrenen Stra\u00dfe Obst und Gem\u00fcse aus ganz Italien. Und au\u00dferdem noch Schwimmfl\u00fcgel, da diese Stra\u00dfe zum Strand f\u00fchrte.<\/p>\n\n\n\n<p>Der Aufenthalt in Italien dauerte nur zwei Jahre. Virgilio wollte zur\u00fcck nach Deutschland und \u00fcberredete 1984 seine Frau zu einer Reise in den Norden, \u201eeinfach, um zu schauen\u201c. Also packten sie Giovanni und seine \u00e4ltere Schwester sowie ein paar Kilo Spaghetti ein und fuhren los. Diese Reise dauert bis heute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Me.Ta: Wie alles begann<\/strong><\/h3>\n\n\n\n<p>F\u00fcr die n\u00e4chsten Jahre betrieben die Taurones wieder eine Reinigung, die sie aber schlie\u00dflich verkauften. Virgilio sah den Bedarf f\u00fcr authentische italienische Lebensmittel und er\u00f6ffnete schlie\u00dflich im Oktober 1992 das <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a>, damals noch auf dem Zollhof am Westhafen. Das Gesch\u00e4ftsmodell war anf\u00e4nglich rein als Gro\u00dfhandel f\u00fcr die Gastronomie gedacht. Die Nachfrage von Endverbraucher*innen war aber schlie\u00dflich so gro\u00df, sodass das Sortiment angepasst wurde und das Business seitdem als Gro\u00df- und Einzelhandel l\u00e4uft.<\/p>\n\n\n\n<p>Schlie\u00dflich zog das <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> in neue R\u00e4umlichkeiten auf der Hanauer Landstra\u00dfe um. Hierf\u00fcr gab es zwei Gr\u00fcnde: erstens reichte der Platz auf dem Zollhof aufgrund des gro\u00dfen Erfolgs nicht mehr aus, und zweitens beanspruchte das Stra\u00dfenverkehrsamt die R\u00e4umlichkeiten f\u00fcr sich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eine \u201ewei\u00dfe Fliege\u201c in Frankfurt<\/strong><\/h3>\n\n\n\n<p>Die Kundschaft im <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> ist sehr multikulturell. Es kommen vor allem Deutsche, die vom gro\u00dfen Weinsortiment begeistert sind. Viele wissen auch die Frischtheke besonders zu sch\u00e4tzen, wo italienische Wurst- und K\u00e4sespezialit\u00e4ten aufgeschnitten werden. Dies ist in Frankfurt eine wahre Seltenheit. Eine \u201ewei\u00dfe Fliege\u201c, wie man in Italien sagen w\u00fcrde. &nbsp;<\/p>\n\n\n\n<p>Ein besonders sch\u00f6nes Beispiel f\u00fcr die Internationalit\u00e4t des Me.Ta: Viele Kund*innen stammen aus der eritreischen Community und kommen auf die Hanauer Landstra\u00dfe f\u00fcr Anis-Schnaps, Lik\u00f6r und Bonbons. Frankfurt at its best!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nostalgie pur dank Fr\u00fchst\u00fcckskuchen und TV<\/strong><\/h3>\n\n\n\n<p>Giovanni erinnert sich mit Freude daran, dass in den 90er Jahren nach und nach mehr italienische Produkte und Kulturangebote nach Deutschland kamen. F\u00fcr ihn als Kind waren die Fr\u00fchst\u00fccksbrioches ein besonderes kulinarisches Highlight: s\u00fc\u00dfe, weiche Teigtaschen, die mit Marmelade oder Schokocreme gef\u00fcllt sind.<\/p>\n\n\n\n<p>\u00c4hnlich gro\u00df war die Begeisterung, als es endlich italienisches Fernsehen in Deutschland gab. Dies hat damals den beiden Taurone-Kindern sehr geholfen, ihre Sprachkenntnisse zu festigen und \u00fcber kulturelle Referenzen Bescheid zu wissen. Laut Giovanni gab es hier aber auch manchmal zu viel des Guten. Die Sendung <a href=\"https:\/\/www.raiplay.it\/programmi\/domenicain\">Domenica In<\/a>, die bis heute sonntags im italienischen Fernsehen l\u00e4uft, ist ein besonders einpr\u00e4gsames Beispiel. Bei einer Dauer von 195 Minuten stellt sich irgendwann gro\u00dfe Lust ein, endlich den Kanal zu wechseln.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pl\u00e4ne f\u00fcr die Zukunft<\/strong><\/h3>\n\n\n\n<p>F\u00fcr Giovanni ist es sehr wichtig, mit der Zeit zu gehen und der Kundschaft das zu bieten, was sie verlangt. Das aktuelle Projekt ist daher der <a href=\"https:\/\/www.italienisch-einkaufen.de\/\">Me.Ta Online Shop<\/a>. Fr\u00fcher war er kein Freund davon, Lebensmittel \u00fcbers Internet zu verkaufen. Die Corona Pandemie allerdings hat dem digitalen Gesch\u00e4ftsmodell viel Aufschwung gegeben, und so wird das Onlineangebot derzeit ausgebaut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Italien: Vorreiter bei Essen und Mode<\/strong><\/h3>\n\n\n\n<p>Giovanni erkl\u00e4rt das Verh\u00e4ltnis der Italiener zu ihrem Essen so: Sie zelebrieren es, sie lieben es, sie leben es. Dank ihrer Leidenschaft, Offenheit und Gastfreundlichkeit begeistern sie Menschen auf der ganzen Welt mit ihrer Kulinarik. Deshalb findet man auch in so vielen K\u00fcchen auf dem ganzen Globus italienische Einfl\u00fcsse. &nbsp;<\/p>\n\n\n\n<p>Dabei sind Italiener in Sachen Essen oft Vorreiter. Und n\u00f6rdlich der Alpen herrscht manchmal noch ein veraltetes Bild dar\u00fcber vor, was denn nun \u201eauthentisch italienisch\u201c ist. Ein Beispiel: Der Pizzaboden in Neapel ist weich, nicht etwa kross, wie manche Kund*innen hierzulande meinen.<\/p>\n\n\n\n<p>\u00c4hnliches gilt f\u00fcr die Mode: Als Giovanni das erste Mal mit Schnabelschuhen aus Italien zur\u00fcckkam, erntete er Spott von seinen Freunden. Wenige Monate sp\u00e4ter sah man sie \u00fcberall auch an deutschen Herrenf\u00fc\u00dfen. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovannis Geschichte \u2013 es bleibt in der Familie<\/strong><\/h3>\n\n\n\n<p>Obwohl Giovanni von Kindesbeinen an im <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> ausgeholfen hat, war es urspr\u00fcnglich nicht sein Plan, als Erwachsener ins Familiengesch\u00e4ft einzusteigen. Nach seinem Studienabschluss in Wirtschaftsrecht wollte er eigentlich eine Pause einlegen. Sein Vater aber \u00fcberredete ihn schlie\u00dflich zu einem Praktikum. Und wenn man so will dauert, dieses Praktikum bis heute an. <\/p>\n\n\n\n<p>Und die n\u00e4chste Generation steht bereits in den Startl\u00f6chern: Giovannis 9j\u00e4hriger Sohn h\u00e4lt als \u201eder kleine Chef\u201c den Laden auf Trab und kennt bereits die Dienstpl\u00e4ne auswendig.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Das Beste beider Welten<\/strong><\/h3>\n\n\n\n<p>Giovanni kann und m\u00f6chte die Frage, ob er \u201eItaliener\u201c oder \u201eDeutscher\u201c sei, nicht beantworten. Das liegt auch daran, dass er es genie\u00dft, sich aus beiden Welten das Beste aussuchen zu k\u00f6nnen. Diese Situation als Migrant empfindet er als einen Luxus, der generell offen f\u00fcr andere Kulturen macht.<\/p>\n\n\n\n<p>Was sind seine Lieblingsprodukte im <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a>? Er ist Wei\u00dfweintrinker, liebt Tr\u00fcffelprodukte und genie\u00dft durchaus auch einige qualitativ hochwertige Produkte wie einen fertig vorgebackenen Tiefk\u00fchl-Pizzateig. Generell achtet das Me.Ta-Team darauf, in Italien von kleineren Hersteller zu bestellen, um so die lokale Wirtschaft zu unterst\u00fctzen und viele spannende Nischen abzudecken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovanni \u00fcber Frankfurt<\/strong><\/h3>\n\n\n\n<p>Giovanni und seine Familie leben au\u00dferhalb von Frankfurt. Auf die Hanauer Landstra\u00dfe kommt er nur beruflich. &nbsp;F\u00fcr ihn als Gesch\u00e4ftsmann ist die Stadt oft anstrengend. Das <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> platzt an seinem jetzigen Standort aus allen N\u00e4hten, und neue Fl\u00e4chen sind sehr schwierig zu finden.<\/p>\n\n\n\n<p>Privat allerdings sch\u00e4tzt er die Vielfalt und die Offenheit. Er genie\u00dft es, mit Menschen aus allen Ecken der Welt ganz einfach ins Gespr\u00e4ch kommen zu k\u00f6nnen. In drei Worten zusammengefasst: \u201eMultikulti macht Spa\u00df.\u201c<\/p>\n<\/div>\n\n\n\n<div id=\"englisch\" class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3a974f8b wp-block-group-is-layout-constrained\" style=\"padding-top:35px;padding-right:35px;padding-bottom:35px;padding-left:35px\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"deutsch\" style=\"margin-top:0px;padding-top:0px\">English<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovanni Taurone &#8211; &#8222;Italy around the corner&#8220; in the middle of Ostend<\/strong><\/h3>\n\n\n\n<p>&#8222;Italians live their food and love their food,&#8220; says Giovanni Taurone. And he should know: Giovanni is the second generation to run Me.Ta on Hanauer Landstra\u00dfe. Me.Ta is a wholesale and retail store for Italian food and delicacies and is truly a piece of &#8222;Italy around the corner&#8220; in the middle of Frankfurt. In this episode, Giovanni tells us why the history of the business is inextricably linked to the history of his family and why it&#8217;s a luxury to grow up in two cultures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Upfront, some helpful links regarding Me.Ta and Italy in Frankfurt<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Me.Ta Website: <a href=\"http:\/\/www.me-ta.de\">www.me-ta.de<\/a><\/li>\n\n\n\n<li>Facebook: <a href=\"http:\/\/www.facebook.com\/metaTaurone\">www.facebook.com\/metaTaurone<\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"http:\/\/www.instagram.com\/meta_italienischer_supermarkt\">www.instagram.com\/meta_italienischer_supermarkt<\/a><\/li>\n\n\n\n<li>Youtube: <a href=\"https:\/\/www.youtube.com\/@Italienschmecktgut\">www.youtube.com\/@Italienschmecktgut<\/a><\/li>\n\n\n\n<li>La Gondola Rossa for a real Venetian gondola ride in the West harbour: <a href=\"https:\/\/lagondolarossa.de\/\">https:\/\/lagondolarossa.de\/<\/a><\/li>\n\n\n\n<li>\u201eItalien vor Augen\u201c-exhibition at the St\u00e4del Museum: <a href=\"http:\/\/www.staedelmuseum.de\/de\/italien-vor-augen\">www.staedelmuseum.de\/de\/italien-vor-augen<\/a><\/li>\n<\/ul>\n\n\n\n<p>Our topics of conversation in this episode:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Me.Ta<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> is an Italian wholesale and retail store located on Hanauer Landstrasse. The store was founded in 1992 by Giovanni&#8217;s father Virgilio Taurone. At that time, there was no significant range of Italian groceries available in German supermarkets, apart from spaghetti and tomato sauce. Over the past 30 years, the range has expanded considerably, even in normal retail outlets. Nevertheless, this is no comparison with Me.Ta. Here, all the shelves are full of original Italian delicacies from all regions of the country: from wine and salsiccia to truffle specialties and breakfast brioches (more on this later). Where possible, individual customer requests are also fulfilled. Of course only as long as it\u2019s legal, as Giovanni points out \ud83d\ude09.<\/p>\n\n\n\n<p>The name is made up of &#8222;Mercato,&#8220; the Italian word for market, and &#8222;Taurone,&#8220; Giovanni&#8217;s family name. And it\u2019s not only in this respect that the business is inextricably linked to the Taurone family.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The story of Giovanni&#8217;s parents<\/strong><\/h3>\n\n\n\n<p>Giovanni&#8217;s parents came to Germany from Italy with their respective families in the 1960s. The grandparents were among the so-called guest workers who no longer saw any economic prospects in their homeland and answered the call from the north for labour. Papa and Mama Taurone lived balcony to balcony and got to know each other through the Italian community. Giovanni&#8217;s mother was just 13 years old at the time.&nbsp;<\/p>\n\n\n\n<p>As young adults, they initially ran a dry cleaning business together in Germany. In 1980, however, they decided to return to Italy, where Giovanni was born in 1982. His father, Virgilio, already showed great business acumen and a keen sense of the needs of his clientele. He sold fruits and vegetables from all over Italy on a busy street. And also swimming wings, since this road led to the beach.<\/p>\n\n\n\n<p>The stay in Italy lasted only two years. Virgilio wanted to go back to Germany and in 1984 persuaded his wife to take a trip north, &#8222;just to see how it goes.&#8220; So they packed Giovanni and his older sister alongside a few kilos of spaghetti and set off. That trip continues to this day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Me.Ta: How it all began<\/strong><\/h3>\n\n\n\n<p>For the next few years, the Taurones ran a dry cleaner again, but eventually sold it. Virgilio saw a need for authentic Italian food and eventually opened <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> in October 1992, at that time in the Zollhof at the West harbour. The business model was initially purely wholesale for the restaurant industry. However, the demand from consumers was so great that the assortment was adapted and the business has been running as a wholesale and retail business ever since.<\/p>\n\n\n\n<p>Eventually, Me.Ta moved to new premises on Hanauer Landstra\u00dfe. There were two reasons for this: firstly, the space at the Zollhof was no longer sufficient due to the great success, and secondly, the Road Traffic Office claimed the premises for itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A &#8222;white fly&#8220; in Frankfurt<\/strong><\/h3>\n\n\n\n<p>The clientele at <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> is very multicultural. Most of the customers are Germans who are thrilled by the large wine assortment. Many also particularly appreciate the deli counter, where freshly sliced Italian sausage and cheese specialties are offered. This is a real rarity in Frankfurt. A &#8222;white fly,&#8220; as they would say in Italy.&nbsp;<\/p>\n\n\n\n<p>A particularly nice example of the internationality of Me.Ta: Many customers come from the Eritrean community come to Hanauer Landstrasse for anise schnapps, liqueur and sweets. Frankfurt at its best!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pure nostalgia thanks to breakfast brioches and TV<\/strong><\/h3>\n\n\n\n<p>Giovanni recalls with pleasure that in the 1990s, more and more Italian products and cultural offerings gradually came to Germany. For him as a child, breakfast brioches were a special culinary highlight: sweet, soft cakes filled with jam or chocolate cream.<\/p>\n\n\n\n<p>The enthusiasm was similarly great when Italian television was finally available in Germany. At the time, this greatly helped the two Taurone children to consolidate their language skills and to know about cultural references. According to Giovanni, however, there was sometimes too much of a good thing here. The program <a href=\"https:\/\/www.raiplay.it\/programmi\/domenicain\">Domenica In<\/a>, which still runs on Sundays on Italian television, is a particularly memorable example. With a duration of 195 minutes, at some point there is a great desire to finally change the channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Plans for the future<\/strong><\/h3>\n\n\n\n<p>For Giovanni it is very important to keep up with the times and offer the clientele what they demand. The current project is therefore the <a href=\"https:\/\/www.italienisch-einkaufen.de\/\">Me.Ta online store<\/a>. In the past, he was not a fan of selling food over the Internet. The Corona pandemic, however, has given the digital business model a lot of momentum, and so the online offering is currently being expanded.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Italy: pioneer in food and fashion<\/strong><\/h3>\n\n\n\n<p>Giovanni explains the Italians&#8216; relationship with their food as follows: They celebrate it, they love it, they live it. Thanks to their passion, openness and hospitality, they inspire people all over the world with their cuisine. That&#8217;s why you&#8217;ll find Italian influences in so many kitchens around the globe.&nbsp;<\/p>\n\n\n\n<p>And Italians are often pioneers when it comes to food. And north of the Alps, there is sometimes still an outdated image of what is &#8222;authentically Italian&#8220;. For example, the pizza crust in Naples is soft, not crispy, as some customers here might think.<\/p>\n\n\n\n<p>The same applies to fashion: When Giovanni returned from Italy for the first time wearing poulaines, he was ridiculed by his friends. A few months later, they were also seen everywhere on German men&#8217;s feet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovanni&#8217;s story &#8211; it stays in the family<\/strong><\/h3>\n\n\n\n<p>Although Giovanni helped out at <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> from a young age, it wasn&#8217;t originally his plan to join the family business as an adult. After graduating with a degree in business law, he was hoping to take a break. But his father eventually persuaded him to do an internship. And if you will, that internship continues to this day.<\/p>\n\n\n\n<p>And the next generation is already waiting in the wings: Giovanni&#8217;s 9-year-old son is known in the store as &#8222;the little boss&#8220; and already knows the rosters by heart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The best of both worlds<\/strong><\/h3>\n\n\n\n<p>Giovanni cannot and does not want to answer the question of whether he is &#8222;Italian&#8220; or &#8222;German&#8220;. This is also because he enjoys being able to choose the best of both worlds. He feels that this situation as a migrant is a luxury that generally makes him open to other cultures.<\/p>\n\n\n\n<p>What are his favourite products at <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a>? He is a white wine drinker, loves truffle products, and definitely enjoys some high-quality products like a ready-made pre-baked frozen pizza dough. In general, the Me.Ta team makes sure to order from smaller producers in Italy to support the local economy and cover many exciting niches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovanni on Frankfurt<\/strong><\/h3>\n\n\n\n<p>Giovanni and his family live outside Frankfurt. He only comes to Hanauer Landstrasse on business.&nbsp; For him as a businessman, the city is often exhausting. <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> is bursting at the seams at its current location, and new space is very difficult to find.<\/p>\n\n\n\n<p>Privately, however, he appreciates the diversity and openness here. He enjoys being able to strike up conversations with people from all over the world. To sum it up in three words: &#8222;Multiculturalism is fun.&#8220;<\/p>\n<\/div>\n\n\n\n<div id=\"italienisch\" class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3a974f8b wp-block-group-is-layout-constrained\" style=\"padding-top:35px;padding-right:35px;padding-bottom:35px;padding-left:35px\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"deutsch\" style=\"margin-top:0px;padding-top:0px\">Italiano<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovanni Taurone &#8211; &#8222;L&#8217;Italia dietro l&#8217;angolo&#8220; nel centro di Ostend<\/strong><\/h3>\n\n\n\n<p>&#8222;Gli italiani vivono il loro cibo e amano il loro cibo&#8220;, dice Giovanni Taurone. E lui dovrebbe saperlo: Giovanni \u00e8 la seconda generazione a gestire <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> in Hanauer Landstra\u00dfe. Me.Ta \u00e8 un negozio all&#8217;ingrosso e al dettaglio di cibo e prelibatezze italiane ed \u00e8 davvero un pezzo di &#8222;Italia dietro l&#8217;angolo&#8220; nel centro di Francoforte. In questa puntata, Giovanni ci racconta perch\u00e9 la storia del negozio \u00e8 indissolubilmente legata alla storia della sua famiglia e perch\u00e9 \u00e8 un lusso crescere in due culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prima: i link a Me.Ta e all&#8217;Italia a Francoforte<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sito web di Me.Ta: <a href=\"http:\/\/www.me-ta.de\">www.me-ta.de<\/a> &nbsp;<\/li>\n\n\n\n<li>Facebook: <a href=\"http:\/\/www.facebook.com\/metaTaurone\">www.facebook.com\/metaTaurone<\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"http:\/\/www.instagram.com\/meta_italienischer_supermarkt\">www.instagram.com\/meta_italienischer_supermarkt<\/a> &nbsp;<\/li>\n\n\n\n<li>Youtube: <a href=\"https:\/\/www.youtube.com\/@Italienschmecktgut\">www.youtube.com\/@Italienschmecktgut<\/a><\/li>\n\n\n\n<li>La Gondola Rossa, per un vero e proprio giro in gondola veneziana nel Porto Occidentale: <a href=\"https:\/\/lagondolarossa.de\/\">https:\/\/lagondolarossa.de\/<\/a> &nbsp;<\/li>\n\n\n\n<li>Mostra &#8222;L&#8217;Italia davanti agli occhi&#8220; al Museo St\u00e4del: <a href=\"http:\/\/www.staedelmuseum.de\/de\/italien-vor-augen\">www.staedelmuseum.de\/de\/italien-vor-augen<\/a><\/li>\n<\/ul>\n\n\n\n<p>I nostri argomenti di conversazione in questo episodio:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Su di Me.Ta<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> \u00e8 un negozio italiano all&#8217;ingrosso e al dettaglio situato in Hanauer Landstrasse. Il negozio \u00e8 stato fondato nel 1992 da Virgilio Taurone, padre di Giovanni. All&#8217;epoca, nei supermercati tedeschi non esisteva una gamma significativa di prodotti alimentari italiani, a parte gli spaghetti e la salsa di pomodoro. Negli ultimi 30 anni, l&#8217;assortimento si \u00e8 notevolmente ampliato, anche nei normali punti vendita. Tuttavia, non c&#8217;\u00e8 paragone con Me.Ta. Qui tutti gli scaffali sono pieni di prelibatezze originali italiane provenienti da tutte le regioni del paese: dal vino alla salsiccia, dalle specialit\u00e0 al tartufo alle brioche per la colazione (di cui parleremo pi\u00f9 avanti). Ove possibile, vengono soddisfatte anche le richieste individuali dei clienti. Naturalmente, tutto nell&#8217;ambito della legalit\u00e0, come sottolinea Giovanni \ud83d\ude09 .<\/p>\n\n\n\n<p>Il nome \u00e8 composto da &#8222;Mercato&#8220;, la parola italiana che indica il mercato, e &#8222;Taurone&#8220;, il nome della famiglia di Giovanni. E non solo, l&#8217;attivit\u00e0 \u00e8 indissolubilmente legata alla famiglia Taurone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La storia dei genitori di Giovanni<\/strong><\/h3>\n\n\n\n<p>I genitori di Giovanni sono arrivati in Germania dall&#8217;Italia con le rispettive famiglie negli anni Sessanta. I nonni facevano parte dei cosiddetti lavoratori ospiti che, non vedendo pi\u00f9 prospettive economiche in patria, rispondevano alla richiesta di manodopera proveniente dal nord. Pap\u00e0 e mamma Taurone vivevano da balcone al balcone e si sono conosciuti attraverso la comunit\u00e0 italiana. La madre di Giovanni aveva solo 13 anni all&#8217;epoca.&nbsp;<\/p>\n\n\n\n<p>Da giovani adulti, inizialmente gestirono insieme un&#8217;attivit\u00e0 di lavaggio a secco in Germania. Nel 1980, per\u00f2, decisero di tornare in Italia, dove Giovanni nacque nel 1982. Suo padre, Virgilio, dimostrava gi\u00e0 un grande fiuto per gli affari e una spiccata sensibilit\u00e0 per le esigenze della sua clientela. In una strada trafficata vendeva frutta e verdura da tutta Italia. E anche ali da nuoto, visto che questa strada portava alla spiaggia.<\/p>\n\n\n\n<p>Il soggiorno in Italia dur\u00f2 solo due anni. Virgilio voleva tornare in Germania e nel 1984 convinse la moglie a fare un viaggio al nord, &#8222;solo per vedere come va&#8220;. Cos\u00ec misero in macchina Giovanni, la sorella maggiore e qualche chilo di spaghetti e partirono. Quel viaggio continua ancora oggi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Me.Ta: Come tutto ebbe inizio<\/strong><\/h3>\n\n\n\n<p>Negli anni successivi i Tauroni gestirono nuovamente una lavanderia a secco, ma alla fine la vendettero. Virgilio vide un bisogno di cibo italiano autentico e apr\u00ec <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> nell&#8217;ottobre 1992, all&#8217;epoca nello Zollhof di Westhafen. Inizialmente il modello di business era puramente all&#8217;ingrosso per il settore della ristorazione. Tuttavia, la domanda da parte dei consumatori finali \u00e8 stata cos\u00ec grande che l&#8217;assortimento \u00e8 stato adattato e da allora l&#8217;attivit\u00e0 \u00e8 stata gestita come commercio all&#8217;ingrosso e al dettaglio.<\/p>\n\n\n\n<p>Alla fine, Me.Ta si \u00e8 trasferita in una nuova sede in Hanauer Landstra\u00dfe. C\u2019erano due ragioni per questo: in primo luogo, lo spazio allo Zollhof non era pi\u00f9 sufficiente a causa del grande successo e, in secondo luogo, l&#8217;Ufficio del Traffico Stradale rivendicava i locali per s\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una &#8222;mosca bianca&#8220; a Francoforte<\/strong><\/h3>\n\n\n\n<p>La clientela di <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> \u00e8 molto multiculturale. La maggior parte dei clienti sono tedeschi, entusiasti dell&#8217;ampio assortimento di vini. Molti apprezzano anche il banco dei freschi, dove vengono affettate le specialit\u00e0 italiane di salsiccia e formaggio. \u00c8 una vera rarit\u00e0 a Francoforte. Una &#8222;mosca bianca&#8220;, come direbbero in Italia.&nbsp;<\/p>\n\n\n\n<p>Un esempio particolarmente bello dell&#8217;internazionalit\u00e0 di Me.Ta: Molti clienti provengono dalla comunit\u00e0 eritrea e vengono in Hanauer Landstrasse per comprare grappa all&#8217;anice, liquore e dolci. Francoforte al suo meglio!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nostalgia pura grazie ai dolci da colazione e alla TV<\/strong><\/h3>\n\n\n\n<p>Giovanni ricorda con piacere che negli anni &#8217;90 in Germania sono arrivati sempre pi\u00f9 prodotti e offerte culturali italiane. Per lui, da bambino, le brioches da colazione erano un momento culinario speciale: fagottini dolci e morbidi ripieni di marmellata o crema al cioccolato.<\/p>\n\n\n\n<p>L&#8217;entusiasmo fu altrettanto grande quando la televisione italiana fu finalmente disponibile in Germania. All&#8217;epoca, questo aiut\u00f2 molto i due bambini di Taurone a consolidare le loro competenze linguistiche e a conoscere i riferimenti culturali. Secondo Giovanni, per\u00f2, a volte c&#8217;era troppo di una cosa buona. Il programma <a href=\"https:\/\/www.raiplay.it\/programmi\/domenicain\">Domenica In<\/a>, che va ancora in onda la domenica sulla televisione italiana, \u00e8 un esempio particolarmente memorabile. Con una durata di 195 minuti, a un certo punto viene una gran voglia di cambiare finalmente canale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Progetti per il futuro<\/strong><\/h3>\n\n\n\n<p>Per Giovanni \u00e8 molto importante stare al passo con i tempi e offrire alla clientela ci\u00f2 che essa richiede. Il progetto attuale \u00e8 quindi il <a href=\"https:\/\/www.italienisch-einkaufen.de\/\">negozio online Me.Ta<\/a>. In passato, non era un fan della vendita di prodotti alimentari su Internet. La pandemia di Corona, tuttavia, ha dato un forte impulso al modello di business digitale e quindi l&#8217;offerta online \u00e8 in fase di ampliamento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L&#8217;Italia: pioniera nel cibo e nella moda<\/strong><\/h3>\n\n\n\n<p>Giovanni spiega cos\u00ec il rapporto degli italiani con il cibo: Lo celebrano, lo amano, lo vivono. Grazie alla loro passione, apertura e ospitalit\u00e0, ispirano persone in tutto il mondo con la loro cucina. Ecco perch\u00e9 si trovano influenze italiane in tante cucine del mondo.&nbsp;<\/p>\n\n\n\n<p>E gli italiani sono spesso dei pionieri quando si tratta di cibo. E a nord delle Alpi, a volte c&#8217;\u00e8 ancora un&#8217;immagine superata di ci\u00f2 che \u00e8 &#8222;autenticamente italiano&#8220;. Ad esempio, la crosta della pizza a Napoli \u00e8 morbida e non croccante, come pensano alcuni clienti tedeschi.<\/p>\n\n\n\n<p>Lo stesso vale per la moda: Quando Giovanni torn\u00f2 dall&#8217;Italia per la prima volta con I mocassini, fu ridicolizzato dai suoi amici. Pochi mesi dopo, si vedevano ovunque ai piedi degli uomini tedeschi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La storia di Giovanni &#8211; rimane tutto in famiglia<\/strong><\/h3>\n\n\n\n<p>Sebbene Giovanni abbia dato una mano alla <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> fin da piccolo, in origine non aveva intenzione di entrare nell&#8217;azienda di famiglia da adulto. Dopo aver conseguito la laurea in diritto commerciale, voleva infatti prendersi una pausa. Ma suo padre alla fine lo ha convinto a fare uno stage. E se vogliamo, quel tirocinio continua ancora oggi.<\/p>\n\n\n\n<p>E la generazione successiva \u00e8 gi\u00e0 in attesa: Il figlio di Giovanni, 9 anni, \u00e8 conosciuto come &#8222;piccolo capo&#8220; e conosce gi\u00e0 a memoria i turni di lavoro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Il meglio dei due mondi<\/strong><\/h3>\n\n\n\n<p>Giovanni non pu\u00f2 e non vuole rispondere alla domanda se \u00e8 &#8222;italiano&#8220; o &#8222;tedesco&#8220;. Anche perch\u00e9 gli piace poter scegliere il meglio dei due mondi. Ritiene che questa situazione di migrante sia un lusso che lo rende generalmente aperto alle altre culture.<\/p>\n\n\n\n<p>Quali sono i suoi prodotti preferiti da <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a>? \u00c8 un bevitore di vino bianco, ama i prodotti a base di tartufo e apprezza sicuramente alcuni prodotti di alta qualit\u00e0, come la pasta per pizza surgelata gi\u00e0 pronta. In generale, il team di Me.Ta si assicura di ordinare da piccoli produttori in Italia per sostenere l&#8217;economia locale e coprire molte nicchie interessanti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giovanni su Francoforte<\/strong><\/h3>\n\n\n\n<p>Giovanni e la sua famiglia vivono fuori Francoforte. Viene in Hanauer Landstrasse solo per lavoro.&nbsp; Per lui, come uomo d&#8217;affari, la citt\u00e0 \u00e8 spesso estenuante. <a href=\"https:\/\/www.me-ta.de\/\">Me.Ta<\/a> sta esaurendo i suoi spazi nella sede attuale ed \u00e8 molto difficile trovare nuovi spazi.<\/p>\n\n\n\n<p>In privato, tuttavia, apprezza la diversit\u00e0 e l&#8217;apertura. Gli piace poter parlare facilmente con persone provenienti da ogni angolo del mondo. In poche parole: &#8222;Il multiculturalismo \u00e8 divertente\u201d.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201eDer Italiener lebt sein Essen und liebt sein Essen\u201c, sagt Giovanni Taurone. Giovanni betreibt in zweiter Generation das Me.Ta auf der Hanauer Landstra\u00dfe. Me.Ta ist ein Gro\u00df- und Einzelhandel f\u00fcr italienische Lebensmittel und Delikatessen, ein St\u00fcck \u201eItalien um die Ecke\u201c mitten in Frankfurt. In dieser Folge erz\u00e4hlt Giovanni, warum die Geschichte des Gesch\u00e4fts untrennbar mit der Geschichte der seiner Familie verkn\u00fcpft ist und warum es ein Luxus ist, in zwei Kulturen aufzuwachsen.<\/p>","protected":false},"author":1,"featured_media":371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italien"],"_links":{"self":[{"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/posts\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/comments?post=367"}],"version-history":[{"count":6,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/posts\/367\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/posts\/367\/revisions\/374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/media?parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/categories?post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalvillage069.de\/en\/wp-json\/wp\/v2\/tags?post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}